Set your business up for success by budgeting for branding. Here are 3 reasons why.
Why is it that so many small businesses have such horrible logos and branding? In my experience, most small business owner's don't know how to build a successful brand and have no clue where to turn for quality graphic design services. So, what can you do different?
As a small business, take a minute to think about your competition. Do they have a great logo with fantastic supporting brand elements forming a great creative brand? How does your brand compare? Would you be reticent to put your brand and their brand side by side for potential customers to look at? Do your brand and marketing materials instill trust and confidence because they are well designed and look like you put time and effort into them? If not, you might be losing out on customers because, whether we like it or not, they put a lot of stock into the outward appearance of a business.