Visual Brand or Just a Logo? What's Best?

As a small business, take a minute to think about your competition. Do they have a great logo with fantastic supporting brand elements forming a great creative brand? How does your brand compare? Would you be reticent to put your brand and their brand side by side for potential customers to look at? Do your brand and marketing materials instill trust and confidence because they are well designed and look like you put time and effort into them? If not, you might be losing out on customers because, whether we like it or not, they put a lot of stock into the outward appearance of a business. 

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