Custom Brand Identity Design for Small Businesses
Branding Packages Built for Businesses Going Places
Your business has a story worth telling.
Let's make sure your branding tells it well.
From the first impression to the hundredth, your visual identity should look professional, feel intentional, and give people a reason to remember you. My small business branding packages bring the essentials together, from custom logo design and brand strategy to websites and marketing materials.
Whether you're starting something new or giving an established business a much-needed refresh, there's a package to help you get where you're going.
More Than Just a Good-Looking Logo
A logo is important, but it's only one piece of your brand identity.
The colors, typography, imagery, and overall design of your business should work together to create something recognizable and consistent. When those pieces don't quite fit, even a great business can look like it's still figuring things out.
That's why I offer complete branding packages instead of treating every design element as a separate project. We establish a strong visual foundation first, then build on it with the materials your business actually needs.
No piecing together a brand from six different designers and a logo your cousin made in 2017.
Find the Right Branding Package for Your Business
Every business has different needs. Some need a professional identity to get started. Others need an identity, a website, and the whole collection of materials that help a business look the part.
These three packages give us a starting point. If your project needs something a little different, we can talk about that, too.
Package 1
Brand Foundations
The essentials for looking like you mean business.
Perfect for new businesses, growing companies, or established brands ready to trade an outdated identity for something more intentional.
Brand Foundations covers the core elements of your visual identity, giving you a professional, recognizable look that can grow with your business.
Click the + items below for details.
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We'll start with a branding questionnaire and discovery meeting to get a better understanding of your business, customers, competitors, and goals. From there, we'll explore visual directions that help establish the right look and feel.
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The keystone to your branding archway is your logo. Your logo holds your visual identity together. I'll develop and present three original logo concepts, complete with mockups that show how each direction might work in the real world.
Once you've chosen your favorite, we'll refine it through up to three rounds of major revisions. Your completed identity will include appropriate logo layouts, color variations, and file formats for print and digital use.
We'll also develop a business card design that fits your new identity.
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Custom logo package with print and web-ready formats
Primary and alternate logo layouts
Brand color palette and typography recommendations
Logo reference document
Print-ready business card design
Package 2
Brand Foundations + Website
A complete brand identity with a website to back it up.
Your brand shouldn't look sharp on a business card and completely different online.
This package combines everything in Brand Foundations with a custom Squarespace website, giving your business a cohesive identity from the moment someone finds you online.
Click the + items below for details.
Package 3
The Whole Shebang
The full brand treatment. Yep, the whole thing.
For businesses that need more than the essentials, The Whole Shebang brings your brand identity, website, and supporting design materials together into one cohesive system.
Whether you're launching a new company, rebranding an established business, or preparing for a major expansion, we'll build an identity that can show up consistently wherever your customers find you.
Click the + items below for details.
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We'll establish your visual direction through discovery, then create and refine your custom logo, colors, typography, and business card design.
You'll receive the same brand identity deliverables included in Brand Foundations.
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I'll design a responsive Squarespace website that carries your new branding into the digital world.
Your website will be built around your business, services, and customers, with an emphasis on clear navigation, visual consistency, and making it easy for people to take the next step.
You'll provide the primary website content and photography, which I'll help refine and organize throughout the design process. Professional photography is strongly encouraged when possible.
The package also includes website management training and one month of post-launch support.
Your favorite option will be selected and refined through 3 major revisions. We will export the logo into all colorways and file formats that you will need.
Business card design works with the same process.
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Everything included in Brand Foundations
Custom Squarespace website
Content proofreading and refinement
Responsive design for desktop and mobile
Website management training
One month of post-launch support
Full website ownership upon launch
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We'll dig into your business, audience, competitors, and goals to establish a creative direction that makes sense for where you're headed.
From there, we'll develop your visual identity, including custom logo concepts, typography, colors, and the supporting graphic elements that give your brand its personality.
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Your brand identity will carry through to a custom Squarespace website designed to showcase your business, communicate your services, and encourage inquiries.
Website management training and one month of post-launch support are included.
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Here's where things get especially interesting.
We'll identify the additional materials your business needs and design them to work together. Depending on your goals, those could include:
Brochures, catalogs, and sales materials
Vehicle graphics and signage
Packaging and labels
Presentation templates
Trade show displays and banners
Branded stationery and other printed materials
The specific items will be established in your project proposal.
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You'll also receive a comprehensive brand style guide documenting how your identity should be used.
It covers logo usage, colors, typography, graphic elements, and other brand standards, helping keep your business looking consistent long after the project wraps up.
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Complete brand identity and logo package
Custom Squarespace website
Agreed-upon custom marketing and design materials
Comprehensive brand style guide
Website training and post-launch support
All applicable final design files
A few things worth knowing.
A 50% deposit is required to reserve your project and begin work.
Additional design materials, website pages, and e-commerce functionality can be included depending on your needs. We'll establish the full scope before the project begins so everyone knows what we're building.
Schedule your FREE 30-MINUTE consultation call.
So, your business has grown. Has your branding kept up?
You may have an excellent product, a loyal customer base, and years of experience behind you. But if your branding looks like it was thrown together over a long weekend, people might never get far enough to find that out.
Maybe your business started with a quick logo you planned to replace later. Maybe your services have changed, your customers have changed, or you've simply outgrown the look you started with.
Believe me, I get it. When you wear every hat, something’s gotta give.
Whatever the case, a professional brand identity can help bring everything back into focus.
Before
A logo that doesn't represent the quality of your business or organization
Inconsistent colors, fonts, and designs across your marketing materials
Marketing that feels pieced together instead of planned and consistent
An identity that hasn't kept up with your growth
After
A distinctive identity built around your business
Consistent visuals across your website, marketing, and materials
A professional appearance that helps build credibility
A flexible visual system ready to grow with you
Why work with a brand identity designer?
There are plenty of talented graphic designers out there.
But creating an individual design and building an entire visual identity aren't quite the same thing.
A strong brand identity considers how everything fits together, from the logo on your storefront to the typography on your website and the graphics on your company vehicles.
My approach is to look at the bigger picture first, then create the individual pieces that make it work.
The result is more than a collection of good-looking designs. It's a recognizable identity you can put to work throughout your business.
Great branding doesn't require living down the street.
Son of Erik Design is a boutique brand identity studio based in Idaho Falls, Idaho, working with businesses throughout the Mountain West and across the country.
Whether you're in Montana, Wyoming, Utah, Oregon, Washington, or a few time zones farther away, the process is designed to work wherever you do.
We'll collaborate through video calls, shared presentations, questionnaires, and regular communication. You'll have direct access to the designer doing the work, without the extra layers of a large agency.
Good communication travels just fine without a plane ticket.
Enough about me. Let’s talk about your business.
Whether you're launching something new or breathing fresh life into an established business, I'd love to hear what you're working on.
Schedule a free 30-minute consultation, tell me a little about your goals, and we'll talk through which branding package makes the most sense.
No pressure. Just a good conversation about your business and where you want to take it.